IQ Polls is a live web-based audience response service created for interaction with the audience during conferences, seminars, lectures and social events. This is a web- based product, so it doesn’t require any special hardware or software. That makes it convenient and affordable. The audience can answer questions using their smart phones, tablets or laptops. The IQ Polls tool makes events more interactive and helps speakers to keep their audience’s attention focused on the presentation. It also allows on-line gathering of audience feedback and measuring of the level of satisfaction. IQ Polls also could be used in interactive advertising, connecting off-line media with on-line.