DIRECTUAL is a platform for working with Big Data stream in Real-Time.Whether it is data about customers behavior, data in capital markets or even sensor data in Internet of Things, performance of DIRECTUAL platform allows to run complex event-based business scenarios in a very user-friendly way. This platform was designed specifically for business-professionals, not programmers.The DIRECTUAL platform provide a complete suite of highly integrated tools to build business-scenarios which works with perishable insights. In other words, insights which occur at a moment’s notice and you must act on them fast within narrow window of opportunity before they quickly lose their value. Today a lot of firms face with white-water flow of data from multiple real-time sources such as market data, clickstream, transactions or sensors. The opportunity to leverage Streaming Analytics has never been greater.Main competitive advantages of DIRECTUAL platform are:(1) User-friendly graphical interface both for business users, analysts and developers(2) Ability to choose which version of platform works for you: cloud-based (very flexible) or enterprise (very secure and high-performance).