Tourism plays a vital role in shaping Lithuania’s national identity and economy. As a hidden gem at the crossroads of Northern and Eastern Europe, Lithuania is home to UNESCO-listed heritage, deep forests, historic towns, vibrant creativity, and rich cultural traditions. With tourism currently accounting for 2.6% of the country’s gross value added and international interest steadily growing, Lithuania is well positioned to become a case study for how innovative marketing and sustainable experiences can redefine destination visibility.

Today’s travelers seek more than sights; they seek meaning, wellness, nature, and emotional connection. To compete in a crowded global tourism market, Lithuania must promote itself not just as a place to visit, but as a destination to feel. Yet challenges remain underrepresented in rural regions; seasonal fluctuations, and limited global awareness require smarter, more agile tourism innovation.

The Discover Lithuania Challenge calls on startups, entrepreneurs, and creative thinkers to reimagine how Lithuania is promoted, experienced, and remembered. Through storytelling, sustainability, immersive technology, and smart travel tools, this challenge supports scalable, tech-enabled solutions that put Lithuania on the map in bold, meaningful, and memorable ways.

Apply now!

Deadline for Applications: 2026-05-31