Tourism plays a vital role in shaping Lithuania’s national identity and economy. As a hidden gem at the crossroads of Northern and Eastern Europe, Lithuania is home to UNESCO-listed heritage, deep forests, historic towns, vibrant creativity, and rich cultural traditions. With tourism currently accounting for 2.6% of the country’s gross value added and international interest steadily growing, Lithuania is well positioned to become a case study for how innovative marketing and sustainable experiences can redefine destination visibility. Today’s travelers seek more than sights; they seek meaning, wellness, nature, and emotional connection. To compete in a crowded global tourism market, Lithuania must promote itself not just as a place to visit, but as a destination to feel. Yet challenges remain underrepresented in rural regions; seasonal fluctuations, and limited global awareness require smarter, more agile tourism innovation. The Discover Lithuania Challenge calls on startups, entrepreneurs, and creative thinkers to reimagine how Lithuania is promoted, experienced, and remembered. Through storytelling, sustainability, immersive technology, and smart travel tools, this challenge supports scalable, tech-enabled solutions that put Lithuania on the map in bold, meaningful, and memorable ways. Apply now!

Is your social or impact-driven enterprise ready to attract investment and enter a growth stage?

“Impact Baltic Investment Readiness Programme” is a new programme for social and impact businesses in Lithuania, Latvia, and Estonia that are seeking to scale their operations and attract external funding. We invite you to apply!

The programme is implemented by Reach for Change Baltics together with Baltic Innovation Agency and Imprimatur Capital Fund Management. It is designed for early-growth-stage social and impact businesses that have already tested their solutions in the market and are looking for structure, networks, and expert support for sustainable growth.

Over 6 months, participants will strengthen their organizational strategy, financial and impact models, gain insights from market experts and investors, and exchange experiences with peers at a similar stage of development.

This is a hands-on programme for organisations ready to take the next step towards scaling their impact and strengthening their investment readiness.

Register here.

Shared Mission provides selected impact-driven organisations with tailored legal and tax advice worth up to EUR 100,000, delivered by Sorainen experts across Estonia, Latvia and Lithuania. This year's theme, "Doing good knows no borders", focuses on organisations that are aiming to expand beyond a single Baltic country or scaling internationally. Support may cover regulatory matters, contracts, intellectual property, data protection, tax planning, corporate structuring and more, tailored to each recipient's needs. Who should apply? The programme is open to both for-profit and non-profit organisations – startups, scale-ups, NGOs, associations and companies – provided they are driven by a clear social, environmental or innovation-led mission. Organisations working across a range of areas, including energy, life sciences and healthcare, defence and dual-use technologies, technology and innovation, social impact and inclusion, education, and climate and the environment are especially encouraged to apply. To date, the programme has already supported 50+ impact driven projects across the Baltics. How to apply? Applications should be submitted here by 14 June 2026 (inclusive). More information is available at sorainen.com/shared-mission. Questions can be directed to [email protected]. Applicants will be notified of outcomes in July, with selected organisations beginning work with Sorainen teams in autumn 2026.

Applications are now OPEN for Startup Fair 2026 Pitch Battle! Every year, Startup Fair brings together leading investors, accelerators, and key ecosystem players searching for the next breakthrough idea. Being selected is more than just a chance to pitch – it’s an opportunity to: • Gain visibility among international investors • Form valuable partnerships • Increase your media presence • Become part of a dynamic and rapidly growing startup community Up to 40 startups will be chosen by our expert jury to pitch live on stage in front of investors and a global audience. No matter what you're building, if it's ambitious and forward-thinking, this is your moment to stand out! Register here:

The EU Business Hub @ Semicon Japan 2026 will select up to 50 European SMEs and start-ups to visit Japan to kick-start their internationalisation journey in the semiconductor sector. Selected companies will exhibit at Semicon Japan, a major international exhibition focused on the semiconductor industry, held annually in Tokyo and attracting more than 103 000 visitors. The EU Business Hub will provide the EU Pavilion at the exhibition — a valuable platform for companies to showcase their products and services, offer demonstrations, engage in networking, and customer acquisition. This business mission will take place from 7 to 11 December 2026 and will provide an excellent opportunity for networking and connecting with potential Japanese business partners and industry leaders. Many Japanese corporations send representatives and exhibit at Semicon Japan. At the EU Pavilion, a dedicated team of business coaching staff and professional interpreters will be available to promote European companies’ products and technologies and assure maximum exposure to exhibition visitors. A networking event during the mission will enhance opportunities to connect with potential business partners and clients. This business mission presents a unique opportunity for European SMEs and start-ups to establish valuable contacts, exhibit their solutions at the EU Pavilion, build long-lasting relationships with Japanese enterprises and explore new business avenues together. Target audience European SMEs and start-ups involved in the semiconductor sector — across all parts of the value chain, including design, products and services, front-end and back-end equipment (e.g., connectors, pumps, cables, sensors, etc.), manufacturing and inspection equipment, metal processing, cutting and plating, and surface treatment. Japanese Business Operators, notably buyers, distributors and R&D partners in public and private sectors, and Japanese investors. Overview of the business mission Funded by the European Union, the business mission to Tokyo will last five days in total, including three days of exhibition and targeted business matchmaking at Semicon Japan 2026, networking opportunities and a study tour. The business mission agenda is as follows: Day 1: Arrival in Tokyo, welcome and Networking Reception. Day 2: Briefing session with sectoral experts and a study tour. Day 3: Exhibition, networking, and B2B meetings @ Semicon Japan. Day 4: Exhibition, networking, B2B meetings @ Semicon Japan, and Happy Hour. Day 5: Exhibition, networking, B2B meetings @ Semicon Japan, and debriefing session. In addition to the programme’s activities, the participants will have the opportunity to attend additional events directly organised by Semicon Japan 2026 trade fair organisers. Services and benefits for EU participants Business matchmaking, including pre-arranged in-person meetings with carefully selected Japanese companies. Market intelligence, including sectoral briefings that provide valuable insights into the Japanese market and potential opportunities. Cultural and linguistic support, such as briefings on doing business in Japan, as well as interpretation and translation assistance. Financial support of up to €1000 to benefit from a menu of additional customised services co-funded by the project (e.g., translation, printing, legal advice). Hotel accommodation (Grand Nikko Tokyo Daiba) for four nights – up to €1000 total per company (4 nights, 1 room) are covered by the programme. Exhibition fee coverage at Semicon Japan. Key market insights Participating in the EU Business Hub @ Semicon Japan 2026 offers a unique opportunity for European SMEs and start-ups because: Japan is Asia’s 3rd largest and the world’s 5th largest economy. Japan’s semiconductor market is projected to reach €50.5 billion in 2026, driven by global trends like AI, IoT, EVs, and 5G. Japan has formulated the Green Growth Strategy to promote Green Transformation (GX). Within this strategy, the direction for the semiconductor industry includes supporting the research and development of next-generation power semiconductors and green data centres to achieve carbon neutrality by 2040. By 2030, Japan targets over 15 trillion yen (approx. €92 billion) in total domestic semiconductor sales to ensure a stable supply. The Japanese government is investing up to JPY 10 trillion (approx. €61 billion) to bolster domestic semiconductor and AI capabilities through 2030, supporting R&D, manufacturing, and talent development. In 2024 and 2025, Japan has intensified collaboration in the semiconductors sector, both within in the region and with the EU, fostering dialogue to strengthen cooperation. Discover the business mission and apply by 11 September 2026 Registration link: https://eubusinesshub.eu/en/missions-catalogue/eu-business-hub-semicon-japan-2026

What is this about? EU Business Hub @ Korea Electronics Show 2026 will select up to 50 European SMEs and start-ups to visit the Republic of Korea (RoK) to kick-start their internationalisation path in the digital sector. Selected companies will showcase their products and services at the EU Pavilion at the Korea Electronics Show (KES) 2026 exhibition, a major international exhibition attracting more than 70 000 visitors and 530 exhibitors. The business mission will take place from 12 to 16 October 2026 and provides an excellent opportunity for networking and connecting with potential Korean business partners and industry leaders. At the EU Pavilion, a dedicated team of business coaching staff and professional interpreters will be available to promote each European company’s products and technologies, assuring maximum exposure to exhibition visitors. A networking event during the business mission will also increase the opportunities to connect with potential business partners and clients. Target audience European SMEs, including start-ups and innovative enterprises, active in the digital industry or related sectors, across all parts of the value chain, such as: AX (AI transformation) Electronic parts and materials Advanced Mobility Robotics WEB 3.0/XR Business operators in the RoK, especially: Buyers and distributors of electronics products R&D institutions and partners (both public and private) Investors with interest in advanced electronic equipment Overview of the business mission The business mission to Seoul will last five days in total, including four days of dedicated business matchmaking and networking at Korea Electronics Show 2026, a business networking reception, a study tour, and many more activities. The business mission agenda is as follows: Day 1: Arrival in Seoul, welcome & networking gathering and briefing session. Day 2: Exhibition at KES 2026 and business matchmaking sessions and business networking reception. Day 3: Exhibition at KES 2026 and business matchmaking sessions. Day 4: Exhibition at KES 2026 and business matchmaking sessions. Day 5: Last exhibition day at KES 2026 and business matchmaking sessions and debriefing session. In addition to the programme’s activities, the participants will have the opportunity to attend additional events directly organised by Korea Electronics Show trade fair organisers. Services and benefits for EU participants Business matchmaking resulting in pre-arranged in-person meetings with carefully selected enterprises in the RoK. Market intelligence including sectoral briefings providing valuable insights on market structure and potential opportunities. Cultural and linguistic support such as briefings on doing business in RoK and support for interpretation and translation. Financial support for additional customised services co-funded by the project (e.g. translation, printing, legal advice, booth decoration covered for 80% and up to €1,000). Hotel accommodation for four nights – in total, up to €1,000 for accommodation is covered by the programme (1 room/company for 4 nights) Coverage of the exhibitor fee at Korea Electronics Show 2026 Key market insights Participating to the EU Business Hub @ KES 2026 represents a unique opportunity for European SMEs and start-ups: The RoK is Asia’s 4th and the World’s 13th largest economy. EU exports to the RoK in 2024 amounted to €55.7 billion in goods. The RoK represents the EU’s 8th largest trading partner for goods. The RoK stands at the technological forefront of the global economy, driven by an impressive R&D expenditure totaling 4.9% of its GDP. The Ministry of Science and ICT listed 12 National Strategic Technologies as strategic areas in its Science and Technology Master Plan (2023- 2027) including semiconductor and display, secondary battery, advanced mobility, hydrogen, cybersecurity, AI, etc. Negotiations for a Digital Trade Agreement (launched in late 2023) are expected to further reduce barriers for European tech start-ups in 2026. The agreement establishes a binding framework for seamless data flows and regulatory certainty. By eliminating data localisation requirements and technical barriers, it provides EU IT firms with a secure, high-standard foundation for scaling operations into the Korean market. Registration link: https://eubusinesshub.eu/en/missions-catalogue/eu-business-hub-korea-electronics-show-2026

Europe's #1 energy tech pitch competition is expanding to Asia! Apply to pitch and get in front of the APAC region's leading energy investors, build your brand in one of the world's fastest-growing clean energy markets, and make connections that convert into partnerships and funding. The competition tracks include: 🔹 Green Energy Infrastructure 🔹 AI for Energy 🔹 Energy for AI 🔹 Climate Hardware X 🔹 Climate Software X 🔹 Wild Card - Climate X It’s a rare opportunity to accelerate growth on a stage that the Asian energy industry actually watches. Who can apply: 🔹 companies from pre-Seed to Series B growth stage 🔹 must be a technology company challenging status quo in climate tech 🔹 must have a market ready product (we do not encourage pre-product companies to apply) 🔹 must have revenue or at least minimal traction 🔹 is privately held, often with venture capital investors or bootstrapped 🔹 cannot be a spin-off from large conglomerate 🔹 finalists are required to attend and pitch at Energy Tech Summit and ETC closing event (C level or Founder level) Applications close July 13, 2026 Live Pitches – September 29-30, 2026 Apply here: https://energytechchallengers.com/challengers-asia/

MCSC Hospital Leadership Innovation is an international competition for innovators in the healthcare sector. The organizer is the Institute of Mother and Child in Warsaw, a leading pediatric hospital with a 75-year tradition. The competition is supported by the MCSC ecosystem, created by a network of medical institutions from across Poland. The main prize of the competition is the opportunity to pilot the winning solution in hospitals co‑organizing the competition. In the 5th edition of the competition, solutions are sought in two main areas: 1. Technology addressing contemporary medical challenges, including: • Home and hybrid monitoring – remote tracking of health parameters outside medical facilities, • Digital self-care – applications, platforms, and devices supporting daily health management, • Advanced medical devices – solutions supporting prevention, diagnostics, and therapy, • AI in preventive and chronic care – algorithms enabling early detection and risk stratification, • Solutions dedicated to lifestyle-related (civilization) diseases. 2. Technology addressing organizational challenges of medical institutions, including: • Automation of hospital administration and management, • Analytics and decision support for management, • Digital patient services and engagement. Submitted projects will be assessed based on: • technological innovation, • real implementation potential, • scalability of solutions, • alignment with the needs and capabilities of healthcare institutions, • potential for practical application and further development. The 5th edition of the competition is an excellent opportunity to present breakthrough solutions that can have a real impact on the future of healthcare systems. Apply here.

Apply for the TECHARENA Challenge at Almedalen, June 23–25, 2026 Applications and nominations are now open. We’re looking for the most exciting Nordic and Baltic startups and scaleups to join us in Almedalen this June. Selected companies will: - Join the Entrepreneurs’ Village and live alongside other top founders - Pitch in front of investors - Get an exhibition booth in the Techarena venue - Pitch on the Arena stage as finalists - Compete for 7 category awards Almedalen is Sweden's biggest political week, taking place June 23-25 on the island of Gotland. This week gathers Swedish politicians, government representatives, and enterprises executive directors. Registration link: https://techarena.se/growth-and-innovation/challenge