Tourism plays a vital role in shaping Lithuania’s national identity and economy. As a hidden gem at the crossroads of Northern and Eastern Europe, Lithuania is home to UNESCO-listed heritage, deep forests, historic towns, vibrant creativity, and rich cultural traditions. With tourism currently accounting for 2.6% of the country’s gross value added and international interest steadily growing, Lithuania is well positioned to become a case study for how innovative marketing and sustainable experiences can redefine destination visibility.
Today’s travelers seek more than sights; they seek meaning, wellness, nature, and emotional connection. To compete in a crowded global tourism market, Lithuania must promote itself not just as a place to visit, but as a destination to feel. Yet challenges remain underrepresented in rural regions; seasonal fluctuations, and limited global awareness require smarter, more agile tourism innovation.
The Discover Lithuania Challenge calls on startups, entrepreneurs, and creative thinkers to reimagine how Lithuania is promoted, experienced, and remembered. Through storytelling, sustainability, immersive technology, and smart travel tools, this challenge supports scalable, tech-enabled solutions that put Lithuania on the map in bold, meaningful, and memorable ways.
Is your social or impact-driven enterprise ready to attract investment and enter a growth stage?
“Impact Baltic Investment Readiness Programme” is a new programme for social and impact businesses in Lithuania, Latvia, and Estonia that are seeking to scale their operations and attract external funding. We invite you to apply!
The programme is implemented by Reach for Change Baltics together with Baltic Innovation Agency and Imprimatur Capital Fund Management. It is designed for early-growth-stage social and impact businesses that have already tested their solutions in the market and are looking for structure, networks, and expert support for sustainable growth.
Over 6 months, participants will strengthen their organizational strategy, financial and impact models, gain insights from market experts and investors, and exchange experiences with peers at a similar stage of development.
This is a hands-on programme for organisations ready to take the next step towards scaling their impact and strengthening their investment readiness.
Register here.
EU Business Hub @ Korea Electronics Show 2026 (70,000+ visitors, 530+ exhibitors)
Topics include: AX (AI transformation), Electronic parts & materials, Advanced Mobility, Robotics, WEB 3.0/XR
· Dates: 12–16 October 2026
· Application deadline: 12 June 2026
· Who can apply: SMEs and startups
What's covered for selected companies:
· Exhibitor fee at KES
· 4 nights hotel (up to €1,000)
· 80% of booth decoration/translation/printing costs (up to €1,000)
· Business matchmaking, market intelligence briefings, interpreters on-site
More info: https://www.youtube.com/watch?v=r7COKus5-OE
Registration HERE