Affise Raises $8M Series A To Make Partnerships A Measurable And Transparent Marketing Channel
Affise, the global technology leader in partnerships management and automation, just announced a Series A funding round worth $8 million. This recent funding round, led by Leta Capital with the participation of TMT Investments, follows a period of impressive growth for the company. Founded in Vilnius, Lithuania in 2016, Affise has doubled its revenue every year and now employs over 120 professionals in six offices around the world.
“Affise has shown remarkable international growth, which we are happy to intensify even further with the investment round,” said Alexander Chachava, Managing partner at Leta Capital. “We can see that performance marketing becomes essential across many new channels which were difficult to measure until recently. The company empowers its clients with the real tools to boost the business, and we believe that Affise is going to become an industry-standard in performance marketing automation software.”
“The funding round will help the team focus on geographic expansion in regions where advertising, affiliate marketing, and the economy as a whole are growing, namely the States and Asian countries. With such a great team and product, we believe in success,” – commented Artyom Inyutin, Co-founder & Head of Investments, TMT Investments.
As the partnership marketing industry continues an impressive growth of 10%, every year, its 2021 value is estimated to reach $1.2B. Affise endeavors to utilize the funding to expand its product suite, providing marketers with a single platform to automate and scale partnerships. Following tremendous success entering the Chinese market in 2019, Affise plans to increase its presence in North America, LatAm, and SEA, as well as cement its leadership in Europe, Israel, and India.
“Partnerships management is becoming the vital component of the marketing technology stack, and Affise has established itself as a leader in this fast-growing category,” said Stanislau Litvinau, CEO and Co-Founder, Affise. “Our commitment to representing the marketers’ interests has gained the trust of the world’s leading agencies and networks, and we see significant potential to capture the additional opportunity in the market. One strategy we’re aiming to complete with this funding is entering the adjacent market of direct advertisers and brands, empowering them to grow their marketing channel with affiliate programs”.
Affise works with over 1,000 customers, including leading brands and agencies such as Wargaming, Xapads, Hypercentage, Kismia, Mobavenue, GroupM, Zorka.Mobi, Appalgo, Mobligent. The company boasts connections to a conglomerate of over 300,000 partners, which accelerates business growth. The winner of 14 distinct awards in the last year alone, Affise has been crowned the leader in three categories by G2: Partner Management, Marketing Analytics, and Digital Analytics.
“The market evolution from traditional affiliates to new performance channels (influencers, brand-to-brand and other), along with the skyrocketing growth in e-Commerce in 2020, will encourage more small and medium advertisers to launch their own affiliate programs” – Dmitrii Zotov, CTO and Co-Founder, Affise. “This trend will generate demand for technological solutions which allow them to start and manage affiliate programs from scratch and achieve incremental growth. Thus, this funding round will enable us to follow Affise’s mission of empowering marketers with the tools needed to catapult their success and make accurate strategic decisions. This will undoubtedly drive innovations and transparency across the industry”.
Affise is a partnership marketing platform for brands, advertisers, and agencies to automate and scale their partner relations via all possible performance marketing channels: traditional affiliates, influencers, networks, and agencies. The synergy of technology and the long-standing experience allows Affise’s clients to make partnerships manageable and revenue predictable marketing channel. The company has offices in Lithuania, Israel, India, China, Belarus, and Cyprus, and plans to increase its presence in North America by establishing an office in the USA. To learn more, visit www.affise.com.
About Leta Capital
Leta Capital is a venture firm investing in Russian-speaking IT entrepreneurs globally at late Seed, Series A, and early growth stages. Primary sectors of interest for Leta are automation software, AR/VR, and all things data. Leta Capital is founded by a serial IT entrepreneur Alexander Chachava, who previously built an IT company worth $100 mln and currently serves as a Board member and advisor to many successful tech companies and startups. For more information, visit https://en.leta.vc.
About TMT Investments
TMT Investments Plc is a venture capital company that invests in fast-growing technology enterprises at an early stage with global scale ambitions. TMT has invested into 70 companies since it was listed on AIM in 2010. The Company’s objective is to generate an attractive rate of return for shareholders, predominantly through capital appreciation, by taking advantage of opportunities to invest in the TMT sector. The Company focuses on identifying investment opportunities in the segments, such as e-commerce, marketplaces, cloud, Big Data, and SaaS. To learn more, visit https://tmtinvestments.com.