Events

ICO Marketing with Google: Bridging the gap between technical innovation and advertising
Mar 08, 17:30, 21:00

Blockchain Centre Vilnius in conjunction with Google is organising an event to nurture and support local startups.
A solid and well-targeted marketing campaign is one of the keys to any ICOs success in todays quickly saturating market. However, not every media channel is blockchain-friendly.
Experts from Google will help startups to fully understand and explore all the availlable marketing options available on Google platforms. Heads of successful ICOs and marketing agencies will then discuss best practice, lessons learnt and how to bridge the gap between technicial innovation and advertising.

This event is aimed at:
– blockchain & fintech startups
– entrepreneurs
– marketing agencies
– and anyone interested in blockchain & marketing practices generally
Agenda:
17:30 – 18:00 Doors open & networking
18:00 – 18:10 Introduction to Blockchain Centre Vilnius & the event
18:10 – 18:40 Google Marketing Solutions – Platforms
Csaba Égly, Business Development Consultant, CEE & Baltics
Google AdWords explanation of platforms, know how and myth busting
18:40 – 19:10 Google Marketing Solutions – AdWords practical applications for ICOs
Leonardas Gujis, Global Marketing Solutions: Baltics, Google
Practical Google AdWords applications & strategy suggestions how to acquire your ICO investors. Going through display, search & YouTube tools as a means to building your ICO audience and trust in your product.
19:10 – 20:00 Discussion: Media Agencies meet ICOs
iProspect – Gytis Labašauskas | Business Development Director
Media Partners – Justinas Balčiūnas | CEO & Founder
Lympo – Marius Silenskis | Head of Operations
Bitdegree – Arnas Stuopelis | Co-Founder
20:00 – 21:00 Networking

IMPORTANT: Attendees will also be able to book a 1 on 1 meeting with the Google team on the 9th March to further discuss their ideas, expectations and how to move forward. Limited time slots & availability.