Strong ideas and promising research results only create impact when they solve real market needs. This online workshop offers a practical and structured approach to validating commercial potential, helping participants make informed decisions before moving toward commercialization.

Designed for innovators, entrepreneurs, and researchers, the workshop focuses on early-stage market validation using proven, real-world methods. Participants will learn how to test assumptions, understand customer needs, and assess competitive positioning—reducing risk and increasing the likelihood of market success.

The workshop will be held on Zoom, please keep an eye on your email for the invite. You can register for this event till June 17. You can register by filling in this form.

What you will gain:

• A clear framework for identifying real customer problems
• Practical validation techniques, including customer interviews, experiments, and MVPs
• Tools to conduct market and competitor analysis
• Tools to translate research outcomes into viable value propositions
• Expert insights on common pitfalls and how to avoid them

The session concludes with an interactive Q&A

Who should attend:

• Startups from any sector
• Entrepreneurs and founders
• Small and growing companies
• Researchers and scientists exploring commercialization pathways

This workshop is ideal for anyone seeking to bridge the gap between innovation, research, and market demand.

Facilitator of the workshop: Thomas Blekman, Co-founder, Unknown University of Applied Sciences, The Hague, The Netherlands

Thomas Blekmam is co-founder of Unknown University of Applied Sciences located in The Hague, The Netherlands. The university was built to help students start their own companies. 70% of students graduate with a running business. He has a background in executive development and has been a founder himself since 2005.