SEMSEYE – intelligent embedded systems for Internet of Things environment with the first released innovative “People Traffic Management” solution. It is provided as unique business model – “Counting as a service” (IaaS & SaaS) and delivers you MLA (Mobile Location analytics) based on Internet connected SEMSEYE devices installed at your premises (IaaS) enabling retailers, real estate owners (such as Shopping Malls, Airports, Bus and Train stations) to track and analyze consumers’ behavior. It also makes possible to proactively support on decision-making processes throughout their stores and/or public areas via their interactive stands, mobiles, pcs and tablets and then deliver Cloud based analytics and reports analysis context such as weather forecasts, marketing, campaigns, loyalty or social programs.